Vincent R. Pozon

April 24, 2023

The Client Did Not Like the Campaign and He was Right

Axiom in advertising: stay close to the product, and the product was a soldier. But the soldier wanted to go down another road....

April 20, 2023

When You're Under Attack On Social Media

Vernon had just stepped off the stairs when the scaffolding on the Film Center crumbled. He looked back and saw destruction and death. I asked him what really happened....

April 17, 2023

Masters of Perception Management -- Whether You Like Them or Not

IF THE WORD ‘PROPAGANDA’ has a bad connotation, it is more because of what were sold or promoted. Meet a few of the people who have wielded it masterfully for bad causes....

April 16, 2023

Baby Photos of the Universe

With the capability to see galaxies 13.6 billion light-years away, the James Webb telescope is poised to capture glimpses of the universe during its early stages of formation....

April 14, 2023

AI: The Dinosaur that Will Not Die

This dinosaur is in our present and future. It is time to learn to know it well, to tame and harness it....

April 12, 2023

The Intelligence of the Customer - Part One

"The customer is not a moron, she's your wife,“ said the gentleman who founded Ogilvy & Mather. Here’s why that doesn’t hold true anymore"....

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