, October 26, 2021

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Spin & Spots

  22 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience. and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

  September 20, 2021

Forceful Vaccine Messages Backfire with Holdouts – How Can It Be Done Better?

"Heartsell always beats hardsell"....

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  September 14, 2021

Sadvertising

WARNING: This article will have you sniveling and bawling alternately....

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  August 12, 2021

Emirates Ad Goes Viral

When money is no object, you make it real....

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  July 13, 2021

Selling the Postponable Product during a Crisis

“How are you going to survive?”, a survey asked. “Leave the country” was the number one answer. What was second? “Pray”....

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  June 25, 2021

Quality Survives the Quarantine

"What pandemic? We beat our highest pre-Covid sales figures with less branches open."...

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  June 19, 2021

Was Ronaldo being Bratty?

"If you take their money, directly, as a contracted talent in their advertising and then tell people not to take their product, you display a level of hypocrisy you really would not want your children to see."...

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