, November 30, 2023
“In vino, veritas.”
, November 30, 2023
“In vino, veritas.”
September 04, 2023
PART VI: On his 50th year in advertising, Koyang is writing a series of articles answering the often-asked, like "How do you know if you have a terrific idea to present?" and "How do you present effectively"?...
July 24, 2023
"Economy with words causes all the misunderstanding."...
July 11, 2023
“At the end of the day,” Obama once told his staff, “you’ve got to do your job and let the chips fall where they may.” Wrong, Mr. President. Yes, you've got to do your job, but you have to sell it....
June 30, 2023
On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to most, 'Koyang' to adfolk, 'Tatay' to his students and present staff -- decided to start a series of articles where he answers questions often asked of him....
June 20, 2023
BETWEEN US AND OUR AUDIENCE are screens that prevent most of the message from getting through. That is why you would be wise to consider the comprehension of your reader, viewer, listener as weak....
April 24, 2023
Axiom in advertising: stay close to the product, and the product was a soldier. But the soldier wanted to go down another road....