, May 28, 2022

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Spin & Spots

  30 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience. and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

  March 14, 2022

A TV Ad that Emboldens the Poor

"Today, with a smile on his face, the poor man can go up to the counter and ask for medicine he can afford. He can even sing it."...

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  March 13, 2022

"Mang Tomas sa Pandesal?"

"The ad said, 'uy, wala ng ulam, buti na lang may Mang Tomas' ...palaman sa pandesal... ang galing talaga ni mommy, parang si Mcgyver'."...

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  January 28, 2022

Coca-Cola: The Magic Inside the Vending Machine

We have all seen the cartoons where they have a man inside a vending machine doing what’s required....

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  January 25, 2022

Understanding Bias

What if journalists acknowledged that bias does exist, that it is built into the choices they make when deciding what to leave in and what to leave out?...

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  December 22, 2021

How to Fight Ignorance and Fake News about Vaccines? With Humor

They believed covid vaccination would make you sterile, turn you into a monkey, change your gender or clone you....

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  December 19, 2021

The Value of the Outsider

When an advertising material cannot make the hair on your arm stand on end, cannot make you smile or tear up, who do you call? "The Outsider."...

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