, November 30, 2023

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Spin & Spots

  54 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

  September 04, 2023

Frequently-Asked Questions about Advertising - Part VI

PART VI: On his 50th year in advertising, Koyang is writing a series of articles answering the often-asked, like "How do you know if you have a terrific idea to present?" and "How do you present effectively"?...

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  July 24, 2023

"'K' lang? 😡 Galit Yata! 😠" Or Why You Should Write with Emojis and Emoticons 😊📝👍

"Economy with words causes all the misunderstanding."...

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  July 11, 2023

Don't Just Sell a President, Sell a Presidency

“At the end of the day,” Obama once told his staff, “you’ve got to do your job and let the chips fall where they may.” Wrong, Mr. President. Yes, you've got to do your job, but you have to sell it....

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  June 30, 2023

Frequently-Asked Questions about Advertising - Part V

On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to most, 'Koyang' to adfolk, 'Tatay' to his students and present staff -- decided to start a series of articles where he answers questions often asked of him....

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  June 20, 2023

The Intelligence of the Customer - Part II

BETWEEN US AND OUR AUDIENCE are screens that prevent most of the message from getting through. That is why you would be wise to consider the comprehension of your reader, viewer, listener as weak....

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  April 24, 2023

The Client Did Not Like the Campaign and He was Right

Axiom in advertising: stay close to the product, and the product was a soldier. But the soldier wanted to go down another road....

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