, September 18, 2024
“In vino, veritas.”
, September 18, 2024
“In vino, veritas.”
September 04, 2023
PART VI: On his 50th year in advertising, Koyang is writing a series of articles answering the often-asked, like "How do you know if you have a terrific idea to present?" and "How do you present effectively"?...
June 30, 2023
On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to most, 'Koyang' to adfolk, 'Tatay' to his students and present staff -- decided to start a series of articles where he answers questions often asked of him....
March 15, 2023
For years, Koyang has been answering questions about advertising on Quora and Reddit, bylined and anonymously. This is a selection....
February 13, 2023
Answers to questions like "what advice do you have for people entering the ad industry?" and "is it true that ad people are have to always work overtime?"...
January 29, 2023
Answers to questions like "why do creatives treat accounts people badly?" and "would you do a campaign for just anyone?...
January 13, 2023
Answers to "what is the hardest part about creating an advertisement?", "what is the role of humor?", and other questions....