, February 25, 2024

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Ask Koyang

  6 posts

On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to adfolk, 'Koyang' to some, 'Tatay' to former students and staff -- decided to start a continuing series of articles where he answers questions often asked of him.

  September 04, 2023

Frequently-Asked Questions about Advertising - Part VI

PART VI: On his 50th year in advertising, Koyang is writing a series of articles answering the often-asked, like "How do you know if you have a terrific idea to present?" and "How do you present effectively"?...

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  June 30, 2023

Frequently-Asked Questions about Advertising - Part V

On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to most, 'Koyang' to adfolk, 'Tatay' to his students and present staff -- decided to start a series of articles where he answers questions often asked of him....

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  March 15, 2023

Frequently-Asked Questions about Advertising - Part IV

For years, Koyang has been answering questions about advertising on Quora and Reddit, bylined and anonymously. This is a selection....

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  February 13, 2023

Frequently-Asked Questions about Advertising - Part III

Answers to questions like "what advice do you have for people entering the ad industry?" and "is it true that ad people are have to always work overtime?"...

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  January 29, 2023

Frequently-Asked Questions about Advertising - Part II

Answers to questions like "why do creatives treat accounts people badly?" and "would you do a campaign for just anyone?...

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  January 13, 2023

Frequently-Asked Questions about Advertising

Answers to "what is the hardest part about creating an advertisement?", "what is the role of humor?", and other questions....

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