, November 06, 2024

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Spin & Spots

  63 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

  December 18, 2023

The Inadequacy of Hardsell: To Change Minds, Talk to the Heart

For a proposition to become powerful, it must transcend logic, it must be drenched with emotion....

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  December 13, 2023

If Advertising is the Engine of Commerce, Jun Urbano Was a Master Engineer

Jun Urbano managed to have two brilliant careers, two legacies – a rarity. If only we could do half as much....

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  December 11, 2023

Advertiser Backlash may Pose Mortal Threat to Elon Musk's X

The New York Times said up to $75 million could be lost because of the advertiser exodus....

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  September 04, 2023

Frequently-Asked Questions about Advertising - Part VI

PART VI: On his 50th year in advertising, Koyang is writing a series of articles answering the often-asked, like "How do you know if you have a terrific idea to present?" and "How do you present effectively"?...

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  July 24, 2023

"'K' lang? 😡 Galit Yata! 😠" Or Why You Should Write with Emojis and Emoticons 😊📝👍

"Economy with words causes all the misunderstanding."...

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  July 11, 2023

Don't Just Sell a President, Sell a Presidency

“At the end of the day,” Obama once told his staff, “you’ve got to do your job and let the chips fall where they may.” Wrong, Mr. President. Yes, you've got to do your job, but you have to sell it....

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