, November 06, 2024
December 18, 2023
For a proposition to become powerful, it must transcend logic, it must be drenched with emotion....
December 13, 2023
Jun Urbano managed to have two brilliant careers, two legacies – a rarity. If only we could do half as much....
December 11, 2023
The New York Times said up to $75 million could be lost because of the advertiser exodus....
September 04, 2023
PART VI: On his 50th year in advertising, Koyang is writing a series of articles answering the often-asked, like "How do you know if you have a terrific idea to present?" and "How do you present effectively"?...
July 24, 2023
"Economy with words causes all the misunderstanding."...
July 11, 2023
“At the end of the day,” Obama once told his staff, “you’ve got to do your job and let the chips fall where they may.” Wrong, Mr. President. Yes, you've got to do your job, but you have to sell it....