, February 21, 2026
“In vino, veritas.”
, February 21, 2026
“In vino, veritas.”
June 30, 2023
On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to most, 'Koyang' to adfolk, 'Tatay' to his students and present staff -- decided to start a series of articles where he answers questions often asked of him....
June 20, 2023
BETWEEN US AND OUR AUDIENCE are screens that prevent most of the message from getting through. That is why you would be wise to consider the comprehension of your reader, viewer, listener as weak....
April 24, 2023
Axiom in advertising: stay close to the product, and the product was a soldier. But the soldier wanted to go down another road....
April 20, 2023
Vernon had just stepped off the stairs when the scaffolding on the Film Center crumbled. He looked back and saw destruction and death. I asked him what really happened....
April 17, 2023
IF THE WORD ‘PROPAGANDA’ has a bad connotation, it is more because of what were sold or promoted. Meet a few of the people who have wielded it masterfully for bad causes....
April 12, 2023
"The customer is not a moron, she's your wife,“ said the gentleman who founded Ogilvy & Mather. Here’s why that doesn’t hold true anymore"....