, February 25, 2024

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Vincent R. Pozon

106 posts

  January 24, 2024

Beyond the Basic Checklist: Uncommon Advice for Selecting an Ad Agency

When choosing an ad agency, opt for more than a fling; seek a committed partner who can champion your vision, a relationship that extends beyond mere transactions....

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  January 10, 2024

How I Taught Advertising and the Syllabus for It

"I wanted her to know that a copywriter who does not know the world of the masses, the daily grind, their dreams and aches, the smoothness of the handrails of a jeepney, is a copywriter with an incapacitating disability.”...

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  December 28, 2023

The Bliss of Old Socks

When smart and business-like yields to comfort and well-worn....

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  December 18, 2023

The Inadequacy of Hardsell: To Change Minds, Talk to the Heart

For a proposition to become powerful, it must transcend logic, it must be drenched with emotion....

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  December 13, 2023

If Advertising is the Engine of Commerce, Jun Urbano Was a Master Engineer

Jun Urbano managed to have two brilliant careers, two legacies – a rarity. If only we could do half as much....

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  December 01, 2023

That We Be Like Dogs

By Vincent Pozon...

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