Vincent R. Pozon

July 11, 2023

Don't Just Sell a President, Sell a Presidency

“At the end of the day,” Obama once told his staff, “you’ve got to do your job and let the chips fall where they may.” Wrong, Mr. President. Yes, you've got to do your job, but you have to sell it....

June 30, 2023

Frequently-Asked Questions about Advertising - Part V

On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to most, 'Koyang' to adfolk, 'Tatay' to his students and present staff -- decided to start a series of articles where he answers questions often asked of him....

June 24, 2023

“Isang Kahig, Maraming Tuka”: A Vision for the Country

You cannot build, create, try for better, do more for others if the mind and the arms and all your waking hours are commissioned for the job of looking for the next meal....

June 20, 2023

The Intelligence of the Customer - Part II

BETWEEN US AND OUR AUDIENCE are screens that prevent most of the message from getting through. That is why you would be wise to consider the comprehension of your reader, viewer, listener as weak....

April 26, 2023

Stress Test

The chest tightens as I struggle to stay longer on the treadmill. It is an early stage. “Look forward, think of something pleasant, a pleasant time in your life,” the doctor advised....

April 24, 2023

The Client Did Not Like the Campaign and He was Right

Axiom in advertising: stay close to the product, and the product was a soldier. But the soldier wanted to go down another road....

159 posts