, June 25, 2024

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Jeep Wrangler 4xe, Written by the Most Unlikely Copywriter

  •   2 min reads
Jeep Wrangler 4xe, Written by the Most Unlikely Copywriter

Last April 20 was Earth Day. So the business of humanity politely paused and acknowledged the day; everybody of consequence thought it politically correct to talk about climate change, and they made a few commitments they might fulfill after a few decades.

The United States Congress thought it would be good public relations to invite and allow Greta Thunberg to scold them once more, and they were not disappointed, for Greta called that country the "Biggest Emitter of Carbon in History". TIME magazine's Person of the Year in 2019 did not just scold, she warned.

“How long do you honestly believe that people in power like you will get away with it? How long do you think you can continue to ignore the climate crisis, the global aspect of equity and historic emissions, without being held accountable?"

Then we remembered this ad for Jeep. Up there on our list of "Ads We Wish We Wrote".

What makes it special? No copywriter wrote it.

The eloquence comes from someone who knows the science of climate change.

Everybody you know is on 'a mote of dust suspended in a sunbeam.' - Carl Sagan

The Wrangler 4xe is a hybrid. Car & Driver calls it "a new eco-friendly gasoline-electric model that will appeal to Jeep fans interested in preserving the environment Jeeps are made to explore".

There's another reason to like the ad: "Even if you're not a Jeep fan, if you watch the ad, they will donate money to fight climate change."

Our Brew's Ads We Wish We Wrote

The People behind Our Brew's Ads We Wish We Wrote are communications experts. They have maneuvered cars into your garages, grocery items into your cupboards and refrigerators, burgers and beer onto your dining tables, desires into your dreams, and airplane tickets into your breast pockets. They have prospered local and global corporations for decades, helped you in choosing your leaders, presidents included. These are senior folks -- mentors in the trade of advertising, public relations, crisis management, perception management.

They like to doff their hats when they see a good advertisement.

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