, May 01, 2025
“In vino, veritas.”
, May 01, 2025
“In vino, veritas.”
January 24, 2024
When choosing an ad agency, opt for more than a fling; seek a committed partner who can champion your vision, a relationship that extends beyond mere transactions....
January 10, 2024
"I wanted her to know that a copywriter who does not know the world of the masses, the daily grind, their dreams and aches, the smoothness of the handrails of a jeepney, is a copywriter with an incapacitating disability.”...
December 18, 2023
For a proposition to become powerful, it must transcend logic, it must be drenched with emotion....
December 13, 2023
Jun Urbano managed to have two brilliant careers, two legacies – a rarity. If only we could do half as much....
December 11, 2023
The New York Times said up to $75 million could be lost because of the advertiser exodus....
September 04, 2023
PART VI: On his 50th year in advertising, Koyang is writing a series of articles answering the often-asked, like "How do you know if you have a terrific idea to present?" and "How do you present effectively"?...