, May 18, 2024

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Spin & Spots

  61 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

  March 07, 2023

Coca-Cola: Old Brand in the World of the Young

THERE ARE ADS directed towards the young that smell old, because they are writ by old men incapable of thinking young....

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  February 13, 2023

Frequently-Asked Questions about Advertising - Part III

Answers to questions like "what advice do you have for people entering the ad industry?" and "is it true that ad people are have to always work overtime?"...

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  January 29, 2023

Frequently-Asked Questions about Advertising - Part II

Answers to questions like "why do creatives treat accounts people badly?" and "would you do a campaign for just anyone?...

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  January 13, 2023

Frequently-Asked Questions about Advertising

Answers to "what is the hardest part about creating an advertisement?", "what is the role of humor?", and other questions....

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  November 18, 2022

Penny — The Wish

A mother's astonishing answer to the question "What do you want for Christmas?"....

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  November 15, 2022

Edge of the Cliff Marketing

Why products with promises of "just right", "balanced", "perfect" tend to lose...

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