Spin & Spots

68 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

December 22, 2021

How to Fight Ignorance and Fake News about Vaccines? With Humor

They believed covid vaccination would make you sterile, turn you into a monkey, change your gender or clone you....

December 19, 2021

The Value of the Outsider

When an advertising material cannot make the hair on your arm stand on end, cannot make you smile or tear up, who do you call? "The Outsider."...

December 06, 2021

Ads We Wish We Wrote

We’re tired of waiting for the emotional and heartwarming Christmas TV ads that usually air this time of the year....

November 27, 2021

The Christmas of the Year of the Coup

"After this very difficult year, the country needs a different Christmas," so went the ad three decades ago....

September 20, 2021

Forceful Vaccine Messages Backfire with Holdouts – How Can It Be Done Better?

"Heartsell always beats hardsell"....

September 14, 2021

Sadvertising

WARNING: This article will have you sniveling and bawling....