Today's Exactly100: A Photograph Captures What We Do in Advertising

We live in a world of seconds, creating messages that make products fly out of stores.

Here, milling around the talent (the girl with neatly brushed auburn hair, head partly hidden) are professionals of various disciplines (director, cinematographer, copywriter, art director, props man, makeup artist, art director, producer) discussing how to shoot the popping of a pill.

All that training and technology, commissioned for a shot no more than a second. With noses to the grindstone, all are unmindful of a breathtaking sky; the sun, minutes before dipping over the horizon, later peeking through a small opening in the trees. /Vincent R. Pozon