Today’s Exactly100: Content is King

It is not the channel that entertains and educates, changes minds, builds values, attracts the advertiser, rings the cash register, moves mountains, offers candidates the visibility so desired and needed. It is craft, it is competence, it is cleverness, it is content. As the excellently designed and executed products of ABS-CBN have proven in the past two years. Bereft of a franchise for terrestrial airing, the company has continued to do what it does best. The country will continue to consume its content, regardless where it airs. 

The clout of content. You do not watch ABS-CBN; you watch Batang Quiapo. /Vincent R. Pozon