Today’s Exactly100: “Ghost Signs”

When a building is being constructed, there is time for it to grow on you; the scenery changes, surreptitiously, floor by floor. Once in a blue moon, a building comes down. Suddenly, the landscape is changed, as a missing tooth alters a face. There is a gap, the sides of the adjoining structures laid bare. 

Billboards were handpainted on concrete then. When they see the light of day after decades, we are treated to advertisements long forgotten. 

You wonder what treasures are hidden by progress, by sprouting structures, what advertising gems are hidden in the unlit spaces between old buildings. /Vincent R. Pozon