Today's Exactly100: Social Media is Hard to Manage

The President and his handlers would need media, both legacy and socials, to swing public opinion in his favor, or at least provide positive coverage during his last three years in office.

Legacy media, however, has fallen on hard times financially and credibility-wise. They are no longer the gatekeepers of public interest.

Shifting to digital means that legacy media needs to compete with content creators who have no journalism background or inclination to fact check. Social media is unwieldy and unreliable, hard to manage, a platform for preaching to the choir, not a listening post for setting the national agenda. /Joey Salgado