Vincent R. Pozon

July 24, 2023

"'K' lang? 😡 Galit Yata! 😠" Or Why You Should Write with Emojis and Emoticons 😊📝👍

"Economy with words causes all the misunderstanding."...

July 14, 2023

"You Can't Do That in the States!": We are Still the Hospitable Islands in an Ocean of Ungraciousness

We are still a people who aims to please and delight, not out of the engine of commerce but simply out of hospitality, a quality we are known for....

July 11, 2023

Don't Just Sell a President, Sell a Presidency

“At the end of the day,” Obama once told his staff, “you’ve got to do your job and let the chips fall where they may.” Wrong, Mr. President. Yes, you've got to do your job, but you have to sell it....

June 30, 2023

Frequently-Asked Questions about Advertising - Part V

On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to most, 'Koyang' to adfolk, 'Tatay' to his students and present staff -- decided to start a series of articles where he answers questions often asked of him....

June 24, 2023

“Isang Kahig, Maraming Tuka”: A Vision for the Country

You cannot build, create, try for better, do more for others if the mind and the arms and all your waking hours are commissioned for the job of looking for the next meal....

June 20, 2023

The Intelligence of the Customer - Part II

BETWEEN US AND OUR AUDIENCE are screens that prevent most of the message from getting through. That is why you would be wise to consider the comprehension of your reader, viewer, listener as weak....

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