“In vino, veritas.”

Spin & Spots

70 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

March 19, 2021

Putting Surveys back on the Pedestal

"YOU WOULD THINK THE EDUCATED would have respect for research. Anybody who needs to sell anything depends on the reliability of the dipstick. We rely on its precision for everything else in our lives, why not during elections?"...

March 16, 2021

Negative versus Positive Messaging

What if the commandments were written as “thou shalt” instead of “thou shalt not”?...

March 04, 2021

Products are Children; Name Them Well.

"How does the name sound when said and sung? On radio? Without visuals? Is it easy to say without music?"...

March 03, 2021

Winning the Battles in the Mind

"The lesson, as always: If the battle is in the mind, and if you made the advertising powerful enough, it is a battle you can win."...

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We are five guys and a lady -- with a few friends — posting about politics, government, media, arts and culture, or any topic we would argue about over wine, beer, sisig. Here we bring you news we want you to read, opinions we want you to hear.

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Spin & Spots

Putting Surveys back on the Pedestal

Negative versus Positive Messaging

Products are Children; Name Them Well.

Winning the Battles in the Mind

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