Spin & Spots

70 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

April 22, 2021

The Need for Speed

“Work is slow when there is excessive emphasis on craft. After all, your desired response should be Ang lakas instead of Ang ganda."...

April 14, 2021

Aviation Gin, in the owner's own words

""We apologize to each berry individually, and then we beat the hell out of them"....

April 09, 2021

Ads We Wish We Wrote

"Our Brew calls it a great ad. It needs no words, no reliance on reason, no major utilization of computer graphics, and – did we say it already? – no words."...

April 07, 2021

Brainstorming versus Brainpicking

If you’re spending hours, nights even, trying to think of a campaign idea — you’re doing it all wrong....

April 02, 2021

Is this Real or Just a Perception? And What's the Difference?

“Tell me one last thing," said Harry. "Is this real? Or has this been happening inside my head?” "Of course it is happening inside your head, Harry," Dumbledore replied, "but why on earth should that mean that it is not real?"...

March 25, 2021

Crises in the New Climate of Social Media

ROSEANNE BARR TWEETS at 2:00 in the morning, wakes up to a full-blown crisis, gets lambasted on all forms of media, staff and crew are horrified, advertisers threaten, ABC cancels the show before the end of the day....