Spin & Spots

67 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

July 02, 2025

What We Get Wrong About This Strange Thing We Call Advertising

Too much faith. Too little faith. And the hidden courage that makes great advertising possible....

May 16, 2025

The Party as a Person: The Story of ‘Pag Mahal Mo, Akbayan Mo’

We must give the party a face, a brand, and arms to lay on the shoulder of the voter. The objective is to see the party anthropomorphized....

April 11, 2025

Frequently-Asked Questions About Advertising – Part VII

PART VII: After 50 years in advertising, Koyang writes a series of articles answering questions like, “How—exactly—do you come up with ideas?”...

January 30, 2025

Stanford's Massive Tobacco Ad Archive Reveals a Century of Psychological Manipulation

The Medical Misrepresentations of the Tobacco Industry through a Century of Advertising...

August 18, 2024

How to Handle the Hydra That Is Social Media. Hire it

As Ulysses has learned, you can't handle the many-headed monster without help. Before you can circulate or subjucate, you must understand social media...

August 11, 2024

The Lifespan of Messages: News and Its Living, Breathing Nature

“Messages have form and feel, occupying space in the mind of the customer. They barge in, survive, and then die. The lifespan of messages can be augmented or truncated”...

0 results found in this keyword