, September 19, 2025

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Spin & Spots

  67 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

  April 07, 2021

Brainstorming versus Brainpicking

If you’re spending hours, nights even, trying to think of a campaign idea — you’re doing it all wrong....

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  April 02, 2021

Is this Real or Just a Perception? And What's the Difference?

“Tell me one last thing," said Harry. "Is this real? Or has this been happening inside my head?” "Of course it is happening inside your head, Harry," Dumbledore replied, "but why on earth should that mean that it is not real?"...

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  March 25, 2021

Crises in the New Climate of Social Media

ROSEANNE BARR TWEETS at 2:00 in the morning, wakes up to a full-blown crisis, gets lambasted on all forms of media, staff and crew are horrified, advertisers threaten, ABC cancels the show before the end of the day....

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  March 19, 2021

Putting Surveys back on the Pedestal

"YOU WOULD THINK THE EDUCATED would have respect for research. Anybody who needs to sell anything depends on the reliability of the dipstick. We rely on its precision for everything else in our lives, why not during elections?"...

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  March 16, 2021

Negative versus Positive Messaging

What if the commandments were written as “thou shalt” instead of “thou shalt not”?...

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  March 04, 2021

Products are Children; Name Them Well.

"How does the name sound when said and sung? On radio? Without visuals? Is it easy to say without music?"...

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