, May 01, 2025
“In vino, veritas.”
, May 01, 2025
“In vino, veritas.”
July 24, 2023
"Economy with words causes all the misunderstanding."...
July 11, 2023
“At the end of the day,” Obama once told his staff, “you’ve got to do your job and let the chips fall where they may.” Wrong, Mr. President. Yes, you've got to do your job, but you have to sell it....
June 30, 2023
On exactly his 50th year in advertising, Vincent R. Pozon -- Vince to most, 'Koyang' to adfolk, 'Tatay' to his students and present staff -- decided to start a series of articles where he answers questions often asked of him....
June 20, 2023
BETWEEN US AND OUR AUDIENCE are screens that prevent most of the message from getting through. That is why you would be wise to consider the comprehension of your reader, viewer, listener as weak....
April 24, 2023
Axiom in advertising: stay close to the product, and the product was a soldier. But the soldier wanted to go down another road....
April 20, 2023
Vernon had just stepped off the stairs when the scaffolding on the Film Center crumbled. He looked back and saw destruction and death. I asked him what really happened....