Spin & Spots

69 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

April 10, 2023

“Nasaan ang Presidente?” The Feudal Relationship Between Filipinos and Their Officials

Our relationships are still incredibly medieval: The people run, not to government, but to people in government. How to fix, short of charter change?...

March 15, 2023

Frequently-Asked Questions about Advertising - Part IV

For years, Koyang has been answering questions about advertising on Quora and Reddit, sometimes bylined, sometimes anonymously. This is a selection....

March 07, 2023

Coca-Cola: Old Brand in the World of the Young

THERE ARE ADS directed towards the young that smell old, because they are writ by old men incapable of thinking young....

February 13, 2023

Frequently-Asked Questions about Advertising - Part III

Answers to questions like "what advice do you have for people entering the ad industry?" and "is it true that ad people have to always work overtime?"...

January 29, 2023

Frequently-Asked Questions about Advertising - Part II

Answers to questions like "why do creatives treat accounts people badly?" and "would you do a campaign for just anyone?...

January 13, 2023

Frequently-Asked Questions about Advertising

Answers to "what is the hardest part about creating an advertisement?", "what is the role of humor?", and other questions....