Spin & Spots

65 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

January 29, 2023

Frequently-Asked Questions about Advertising - Part II

Answers to questions like "why do creatives treat accounts people badly?" and "would you do a campaign for just anyone?...

January 13, 2023

Frequently-Asked Questions about Advertising

Answers to "what is the hardest part about creating an advertisement?", "what is the role of humor?", and other questions....

November 18, 2022

Penny — The Wish

A mother's astonishing answer to the question "What do you want for Christmas?"....

November 15, 2022

Edge of the Cliff Marketing

Why products with promises of "just right", "balanced", "perfect" tend to lose...

November 10, 2022

Flavours for Change: How Ben and Jerry’s Uses Ice Cream Names for Activism

Ben & Jerry’s have been using their brand as a platform for social activism since 1978 – but it's not always been plain sailing...

November 04, 2022

What Makes an Election Rumor Go Viral? Look at These 10 Factors

Rumors emerge and thrive under uncertainty. When people feel a sense of uncertainty about a particular topic — perhaps due to a lack of timely information — they come together to try to resolve that uncertainty, participating in what’s called “sensemaking.”...

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