Spin & Spots

67 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

July 13, 2021

Selling the Postponable Product during a Crisis

“How are you going to survive?”, a survey asked. “Leave the country” was the number one answer. What was second? “Pray”....

June 25, 2021

Quality Survives the Quarantine

"What pandemic? We beat our highest pre-Covid sales figures with less branches open."...

June 19, 2021

Was Ronaldo being Bratty?

"If you take their money, directly, as a contracted talent in their advertising and then tell people not to take their product, you display a level of hypocrisy you really would not want your children to see."...

May 23, 2021

Is Your Big Idea Big Enough?

"The powerful idea is rare because few survive the process of creation."...

May 11, 2021

"Preaching to the Choir" is about Strengthening your Core Base

"People complain way too much about preaching to the choir. Do you think Fox News worries about that?"...

May 10, 2021

The Old Reverse Psychology Trick Worked: "Don't Vote!"

"The country belongs to whoever shows up. And do you know who shows up for every election? Old people."...

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