Spin & Spots

68 posts

The People behind Our Brew are experts in communications. They have -- combined -- roughly two hundred fifty years of experience, and while all have worked in advertising, each one brings to the group singular proficiency in various aspects or specializations. The media landscape may change, case studies may age, but the need to sell, convince, and propagate will always be there. Consider this as a compendium of insights. We hope the articles can guide the student of communications of all ages.

May 10, 2021

The Old Reverse Psychology Trick Worked: "Don't Vote!"

"The country belongs to whoever shows up. And do you know who shows up for every election? Old people."...

May 04, 2021

How to Protect Your Idea with Vigor

"There is no one screaming, 'hep! Hep! Sandali!' Everybody adds; nobody restrains addition."...

April 25, 2021

San Miguel Beer "Isang Platitong Mani"

"Ay, ang sarap ng buhay ng director noong panahon na yon," Jun Urbano mused....

April 24, 2021

Jeep Wrangler 4xe, Written by the Most Unlikely Copywriter

What makes it special? No copywriter wrote it....

April 22, 2021

The Need for Speed

“Work is slow when there is excessive emphasis on craft. After all, your desired response should be Ang lakas instead of Ang ganda."...

April 14, 2021

Aviation Gin, in the owner's own words

""We apologize to each berry individually, and then we beat the hell out of them"....